You want to know how social media works. You want to research the web, get some books, figure out your strategy, and then go from there. And of course, this very blog focuses on the tips and tools of social media. So that’s great, but here’s a tip to implement immediately: Don’t let that get in the way of starting!
This is a great example, the site: whatthefuckismysocialmediastrategy.com
These are little snippets that actually sound like legitimate goals, or sentences taken right out of a best-selling social media handbook. But see that tag line? “Making it up so you don’t have to.” It’s a joke. Hogwash. Bull. It makes fun of the seriousness of social media planning by seemingly making profound statements, while really saying nothing at all.
Just get on the space, and make content. No one is going to do anything with something that just sits there. So if you’re worrying about your overall strategy, and not making a move until you figure it out, you need a new game plan. Because an overall strategy means jack if you don’t have anything to apply a strategy to. All the social networks are fluid enough where you can mend your Page, Tweets, Flickr pics, etc. with new ideas. Besides, wouldn’t this be a good problem to have: “Oh, I totally know what I’m doing with social media, that I now can think about how to make my social media better.”
There will always be tips to help; this by no means means you shouldn’t apply them. If you have a newsletter, put your Facebook Page and its link on there. You have to tell people what you have, after all. Just don’t over-think it. Just start.
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