Recently, a blogger from Mashable came in to work to discuss (yep) blogging. It was going to be a ‘Blogging 101′ talk – a basic introduction as to how to start, the benefits, what you’ll encounter and so on. The conversation quickly became about why you should do it at all, stirred by concerns the [...]
You want to know how social media works. You want to research the web, get some books, figure out your strategy, and then go from there. And of course, this very blog focuses on the tips and tools of social media. So that’s great, but here’s a tip to implement immediately: Don’t let that get [...]
There are a few things you’ll hear over and over again when reading about social media: Engagement Transparency Time Strategy and so on. You must engage with your customers: when they talk, you must talk back. But don’t pretend you’re a customer or a mysterious blogger, and rave on and on about how marvelous your [...]