One of the questions that seems to come up a lot when starting a social media presence, is whether one should do a Group or a Page for their business. As always, Facebook has made some changes, but this time around it actually simplifies the issue. There are two questions you can ask yourself that [...]
There are many small ways to try and build your fan base on Facebook. Add a link in your eNewsletter, put widgets on your website, promote through your other social media sites, and so on. One of the easiest is letting your friends and family know. The “Suggest to Friends” link is displayed prominently under [...]
There are a few things you’ll hear over and over again when reading about social media: Engagement Transparency Time Strategy and so on. You must engage with your customers: when they talk, you must talk back. But don’t pretend you’re a customer or a mysterious blogger, and rave on and on about how marvelous your [...]